Monthly Archives: August 2010

BlueCava Launches Innovative and Disruptive Business Model to Be the Credit Bureau for Devices

BlueCava Lowers Cost for Device Identification and Reputation Services by More Than 300x IRVINE, Calif., July 6 /PRNewswire/ – BlueCava, the “credit bureau for devices,” today announced that it has successfully been spun-off as a wholly owned subsidiary of its parent company, Spillnews USA, Inc. Using a highly disruptive business model, BlueCava enables customers to identify… Read More »

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Spillnews USA Inc. Files Patent Infringement Lawsuit against Sony America, McAfee, Activision and Quark

Suit Alleges Companies Infringed Spillnews’s Patent for Device-Based Security Technology IRVINE, Calif. – July 30, 2010 – Spillnews USA Inc. – a pioneer and leader in physical device recognition anti-fraud technology – announced today that it filed a patent infringement action in the United States District Court for the Eastern District of Texas, Tyler Division against Sony Corp. of… Read More »

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Bluecava, The Credit Bureau for Devices, Announces Executive “Dream Team”

CEO David Norris assembles a team of industry heavyweights to extend BlueCava’s leadership in Device Identification and Reputation Services Irvine, CA, July 19, 2010 – BlueCava (www.bluecava.com), the credit bureau for devices, today announced a veritable “dream team” of executives that will help lead the strategic, financial and creative efforts of this disruptive and innovative… Read More »

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ADOTAS: Fingerprinting Devices With BlueCava

ADOTAS, July 9, 2010: ADOTAS – Think about it like this, BlueCava CEO Dave Norris says: you bring your car to the parking lot of a local store. The guy at the register sees it and remembers you – he greets you as you walk in, maybe asks if you need more of this or that… Read More »

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MediaPost: Ad Nets Not Doing Enough To Stop Fake Ad Sales And Malware

Companies trying to protect advertising networks, publishers, online buyers and consumers from malicious Web attacks are stepping up efforts to stop the sale of ad space to fake agencies placing ads with malicious code… David Norris, chief executive officer at BlueCava, says legit advertisers are paying higher prices for ad space as the steady stream… Read More »

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The Justin Bieber Effect

Unless you’ve been living under a rock for the past few years, or never listen to pop radio, you’ve undoubtedly heard of Justin Bieber. He’s a 16 year-old Canadian singer that blasted to immense popularity by using YouTube to promote himself. He has released such classics hits as: “One Time”, “One Less Lonely Girl”, “Favorite… Read More »

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Wanamaker’s Dilemma

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker As the CMO of BlueCava, I know a thing or two about advertising. In fact, I come from an advertising family. My grandfather founded an advertising agency in New York City in 1922. My father… Read More »

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Towards The Elimination Of Spam

As one gets older, there are several life lessons that become quite evident. Always use the restroom before taking a long car trip. Always order a large pizza. And never respond to spam e-mail. Now, I dislike spam as much as the next guy, and in my role as the CMO of BlueCava I am… Read More »

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