MediaPost: Ad Nets Not Doing Enough To Stop Fake Ad Sales And Malware

By | August 5, 2010

Companies trying to protect advertising networks, publishers, online buyers and consumers from malicious Web attacks are stepping up efforts to stop the sale of ad space to fake agencies placing ads with malicious code…

David Norris, chief executive officer at BlueCava, says legit advertisers are paying higher prices for ad space as the steady stream of fake companies that place infected ads across self-service display ad networks increases.

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