Winning At Scrabble

By | September 29, 2010

My wife is a great Scrabble player. In fact, if we totaled up our lifetime record of wins and losses, the score would be Marcia 1,000 – Dean 5. I really don’t feel too depressed about this, however, because my wife routinely trounces Baker Scholars from Harvard Business School, MDs with extreme type A personalities, as well as a whole bunch of other people who are very smart.

The one thing that distinguishes my Scrabble playing most certainly is derived from my Marketing background. I am really good at making up words and then selling them as real. This got me thinking about what we do at BlueCava. As we say on our website, we are keeping it real. For sure.

Like Holden Caulfield from The Catcher in The Rye, the folks at BlueCava hate phonies.  And we use our patented device identification technology to tell you who these phonies are. You see the bad actors (as they are called in fraud circles) develop a false identity and then keep using it over and over again to hit a website where they can commit fraud. As you would expect, these evildoers don’t stop until they are shut down. Then, the bad guys often take the path of least resistance by creating another false identity so that they can commit fraud again at the same website. Of course, with the BlueCava Device Identification Platform, websites will have none of that. We can tell you the computers that have been behaving badly on your site, allowing you to block them from your site experience. So there will be no phonies. No false identities. And a pretty tough barrier against fraud.

How much is fraud costing your online business? We bet it is far more than BlueCava costs to implement. It only takes a few lines of code and about 15 minutes to get started. Truth be told, I really don’t care that much about winning at Scrabble. But I do care about your business winning against fraudsters, which incidentally is not a legitimate word in Scrabble. Who knew? Actually, I did.

By Dean Harris, CMO of BlueCava

Category: Uncategorized

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