BlueCava Extends Global Device Identification Capabilities Through OEM Agreement with UK-Based 192business.com

By | October 4, 2010

192business Clients Now Armed with Device ID Intelligence

IRVINE, Calif. – September 21, 2010 — BlueCava (www.bluecava.com), the credit bureau for devices, and 192business (www.192business.com), the largest provider of ID and age verification services in Europe, today announced a strategic partnership to embed BlueCava’s Device Identification technology into the 192business suite of fraud prevention products.

BlueCava’s Device Identification Platform is a patented technology that identifies connected devices and creates a permanent, unique fingerprint for each computing device. Device fingerprinting, combined with the 192business global identity check solutions, provides a powerful combination for massively multiplayer online games (MMOG’s), social networks, online gambling sites, dating sites, and e-commerce companies aiming to accurately and swiftly detect, block and ban users attempting to engage in fraudulent transactions.

“We saw a huge advantage in being able to offer our customers device fingerprinting as part of their fraud mitigation process,” said Ian Green, Senior Vice President at 192business. “Now that our identity check solutions will have a greater focus on the device, our customers will be able to monitor, detect, and identify suspicious activity conducted from any computer—a huge advantage for e-commerce companies tracking hundreds of thousands of new accounts and online orders per day.”

“We were impressed by the 192business global Fraud-ID database, its verification technology and industry expertise in helping businesses implement identity verification,” said David Norris, CEO of BlueCava. “Now that 192business customers have access to both historical and real-time information on the device associated with a suspected fraudulent transaction, they’ve got one of the most powerful fraud detection systems in the market.”

192business clients include Dell, Apple, PKR.com, Expedia and nearly 1,000 merchants and fraud prevention services across the global ecommerce and payments industries and the European online gaming market.

About BlueCava

BlueCava is the credit bureau for devices, providing information about good, bad, and historical activities conducted from desktop and mobile devices. Our reputation data fights fraud and improves online communications. Using a low priced, disruptive business model, BlueCava allows all customers the chance to identify any online device, retrieve valuable history about it and use our technology for every transaction.

Our innovative Device Reputation Exchange lets businesses share information about fraudulent, good, and useful transactions from recognized computers, enabling decisions regarding doing business, or not, with any specific computer.

For more information, visit us online at www.bluecava.com or follow us on Twitter at twitter.com/bluecava.

About 192business.com

192business.com is a leading provider of global age and identity verification solutions to, e-commerce, payment processors, insurers, lenders and public sector organisations. Age and identity verification solutions help businesses to defend themselves against fraud and to ensure compliance with age-sensitive and money laundering regulations. For more information, visit www.192business.com or call Ian Green on +44 207 909 2192.

Media Contact:

Kayla Zerby

The Morris + King Company for BlueCava

212.561.7454

kayla.zerby@morris-king.com

Category: Uncategorized

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