Wanamaker’s Dilemma

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker As the CMO of BlueCava, I know a thing or two about advertising. In fact, I come from an advertising family. My grandfather founded an advertising agency in New York City in 1922. My father… Read More »

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Towards The Elimination Of Spam

As one gets older, there are several life lessons that become quite evident. Always use the restroom before taking a long car trip. Always order a large pizza. And never respond to spam e-mail. Now, I dislike spam as much as the next guy, and in my role as the CMO of BlueCava I am… Read More »

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